HGTV Dream Home
Advertiser Integration
Long-term creative stewardship of advertiser integrations for HGTV's marquee franchise.
Advertiser Integration
Long-term creative stewardship of advertiser integrations for HGTV's marquee franchise.
I spent 14 years leading digital advertiser integrations for HGTV Dream Home, delivering sponsored experiences that balanced brand objectives, editorial integrity, and audience engagement. Partnering closely with internal teams and external vendors, I helped evolve custom ad products and native integrations year over year.
This work reflects long-term creative stewardship of a marquee franchise and a proven ability to innovate advertiser experiences at scale as platforms, technologies, and consumer behaviors change.
