Digital Experience2022

Yellowstone National Park

Discovery.com Microsite

An immersive digital experience commemorating Yellowstone's 150th birthday, featuring original video and photography by Ian Shive.

Yellowstone National Park Hero Image

Project Overview

To commemorate Yellowstone National Park's 150th birthday, a dedicated microsite was created on Discovery.com as part of the Nature in Focus with Ian Shive series. The project celebrated the park's legacy through immersive digital storytelling, combining video, photography, and editorial content to highlight the scale, beauty, and diversity of Yellowstone.

The experience was developed in partnership with Ian Shive, featuring original video and photography that captured the park's landscapes, wildlife, and natural phenomena. A curated photo gallery served as a central storytelling element, showcasing Shive's work alongside additional imagery contributed by the Wyoming, Montana, and Idaho tourism boards, extending the narrative beyond the park itself.

Designed as an editorial-led digital experience, the microsite balanced cinematic visuals with accessible navigation, allowing audiences to explore Yellowstone's past, present, and surrounding regions. The result was a visually rich, content-driven destination that honored a historic milestone while reinforcing Discovery's commitment to nature-focused storytelling.

Project Details

Client:Yellowstone National Park
Industry:Tourism
Timeline:6 weeks
Year:2022

Services Provided

  • UX/UI
  • Creative Direction
  • Art Direction
  • Project Management