OLLI
Logo
Warner Bros. Discovery's unified approach to helping advertisers identify, understand, and reach audiences across an expansive portfolio of brands and platforms.
Logo
Warner Bros. Discovery's unified approach to helping advertisers identify, understand, and reach audiences across an expansive portfolio of brands and platforms.
Olli: Data-Driven Audience Solutions is Warner Bros. Discovery's unified approach to helping advertisers identify, understand, and reach audiences across its portfolio of brands and platforms.
At the core is Olli, WBD's proprietary ad tech platform that brings audience data, insights, and activation into one integrated system. The platform supports planning, targeting, measurement, and optimization, enabling advertisers to connect with audiences wherever and however they consume content.
The digital experience translates complex data capabilities into a clear, accessible story, positioning Olli as both a strategic foundation and a practical tool for modern advertising. The result is a cohesive, brand-aligned experience that reinforces WBD's leadership in data-driven advertising.
The Olli name is inspired by Ollivanders Wand Shop—the idea of matching the right tool to the right owner. This concept guided the brand's purpose: helping advertisers discover and activate the right audiences with precision.
Early logo explorations tested more literal visual references, but these felt forced for an enterprise ad tech platform. The final identity favors restraint and clarity, resulting in a modern, confident mark that feels credible and scalable, with the inspiration living subtly beneath the surface.
