Puppy Bowl

Project Overview

The Puppy Bowl digital experience on Discovery.com, in partnership with Animal Planet, extends the annual television event into an interactive, multi-week destination timed to the NFL playoffs through the Super Bowl. Designed to drive sustained engagement, the experience reinforces Puppy Bowl's mission of promoting dog adoption nationwide.

The site centers on a dynamic bracket-style competition, featuring weekly puppy-versus-puppy matchups where users explore profiles and vote on which puppies advance. Built for clarity, scalability, and cross-device use, the platform supports weekly updates and real-time participation.

Partnering with Tagboard, live voting results and social signals are integrated to create immediacy and shared audience momentum. The result is a playful, purpose-driven digital extension that blends entertainment, interactivity, and social good throughout the Puppy Bowl season.