Tunnel to Towers

Project Overview

Created a dedicated microsite for CNN featuring the Tunnel to Towers Foundation, designed to honor fallen first responders and military heroes while facilitating meaningful connections between viewers and the foundation's mission of supporting affected families.

Design Approach

The design approach emphasized respectful storytelling and emotional connection, combining impactful imagery with clear calls-to-action for donations and engagement. Every element was carefully crafted to honor the sacrifices while encouraging meaningful support.

Results & Impact

The microsite successfully drove increased donation conversions and boosted awareness for the foundation's programs. The storytelling approach generated meaningful engagement across CNN's digital platforms, helping connect audiences with the mission and inspiring action.