Sleep Number

Project Overview

As part of Sleep Number's digital partnership with HGTV's Dream Home 2018, this digital social infographic extends the collaboration into shareable, platform-native content. The goal is to connect Sleep Number's personalized sleep story to the Dream Home experience while driving awareness and engagement across social channels.

The infographic translates brand messaging into a clear, visually driven format optimized for social consumption, balancing branded information with HGTV's editorial tone.

Creative Strategy

The concept uses visual storytelling to position Sleep Number products as part of the Dream Home itself. As users scroll, the infographic unfolds vertically, guiding them through key product moments presented as elements being "dreamed about" within the home.

The experience culminates in a reveal of the 2018 Dream Home bedroom, linking aspiration to reality and reinforcing Sleep Number's seamless integration into the Dream Home ecosystem.