Cointreau

Project Overview

Cointreau partnered with Food Network to showcase a curated collection of exclusive cocktail recipes through a dedicated digital microsite. The goal was to create an elegant destination where users could easily explore recipes from the collaboration between the iconic liqueur brand and Food Network's culinary experts.

The experience features premium photography from Cointreau and Food Network, highlighting handcrafted cocktails paired with complementary appetizers, blending sophistication with approachability.

Creative Approach

The design puts photography front and center, using a clean, minimalist layout that feels like a premium lifestyle magazine. Intuitive navigation and responsive design ensure a seamless experience across desktop and mobile, with special focus on browsing cocktail and appetizer pairings.

Results

The microsite delivered an immersive brand experience that elevated both partners, creating an engaging destination for cocktail enthusiasts and home entertainers.